Ido is a serial social entrepreneur known for building standout brands centred around three key pillars: incredible people, kick ass product, and awesome cause.
He is the Co-Founder and CEO of Yoobi, a company that creates bright, vibrant stuff for school, home and office that gives back. To date, they have provided free school supplies to over 4 million kids. He is also the Co-Founder of Yes To, Inc., Cheeky, and Beach House Group.
Ido uses his companies as social good platforms, each giving back in unique and impactful ways. From fighting hunger and supporting the next generation of female leaders, to providing much-needed schools supplies.
Ido is an emeritus member of the United Nations Foundation Global Entrepreneur Council and was named to the Board of Trustees of the Asia Society where he is the Co-Chair of The Centre for Global Education. He sits on the corporate boards of Spark New Zealand (formerly Telecom New Zealand), Joyus, and Soma, among others, and serves as an advisor to several start-ups including Dollar Shave Club and Birchbox.